In January 2026, Poojat received a call that left our customer support team both surprised and concerned. Two close friends from Gurdaspur, Punjab, contacted us to inquire about performing Self Pind Daan—a rare and highly restricted Hindu ritual.
Our customer care representative patiently explained the purpose, process, and religious significance of Self Pind Daan. However, during the conversation, one detail immediately stood out. Both callers were only 45 years old.
Traditionally, most people who inquire about Self Pind Daan are above the age of 60 and usually have no children or have genuine concerns that no one will be available to perform their last rites and annual Shradh after their passing. In this case, the situation was completely different. Both men had families, and one of them even had a 12-year-old son.
Our representative gently advised them that they were far too young to consider such a ritual. Self Pind Daan is not an ordinary pooja. It is performed only under exceptional circumstances and can be conducted by a limited number of highly experienced priests who are authorized to perform this sacred ritual. Spiritually, the ceremony symbolizes detachment from worldly attachments (Moh Maya), and traditionally, a person is expected to renounce worldly life after completing it. It is not a ritual that should be performed casually or out of fear.
Wanting to understand the reason behind their request, one of our customer service managers personally spoke with both friends. During the conversation, they shared what had been troubling them.
They explained that many of their elderly relatives had children settled abroad. Unfortunately, after those elders passed away, several families failed to perform the required Pind Daan and Shradh rituals. Witnessing these incidents deeply affected them. They feared that a similar situation might happen to them in the future, so they believed performing Self Pind Daan while they were alive would ensure their spiritual peace.
Their concern was genuine, but their conclusion was based on fear rather than necessity.
Instead of accepting the booking, our team spent considerable time educating them about the true purpose of Self Pind Daan. We explained that it was much too early to judge what their children might do decades later. Children grow, values evolve, and circumstances change. Making such a life-altering spiritual decision based on present-day assumptions was neither appropriate nor recommended according to traditional practices.
After two or three detailed discussions, both friends gradually understood the religious significance and practical implications of the ritual. They appreciated the guidance and ultimately decided not to proceed with Self Pind Daan.
For us, this was more than just a customer interaction. It reinforced one of Poojat's core values.
A good service business does not exist merely to sell every product or service it offers. It exists to understand the customer's real need, provide honest guidance, and recommend only what is genuinely appropriate. In this case, the right decision was not to make a sale but to educate the customers and prevent them from performing a ritual they neither required nor were spiritually prepared for.
At Poojat, we believe trust is built not by maximizing transactions but by doing what is right for every devotee. Sometimes, the most valuable service we can offer is the courage to say, "This pooja is not meant for you—at least not today."
